Zombie Brands in the Crosshairs

By | Branding

Zombie CrosshairsOn this Day of the Dead, we examine a foreboding phenomenon among small and medium-sized companies: the rise of the Zombie Brand. That’s a lifeless business brand that lurches along, oblivious to reality. Dead Brand Walking.

A Zombie Brand is not the same as a zombie company, which is the term for a heavily indebted business that can afford to pay only the interest on its debt. In contrast, a Zombie Brand often afflicts a company that is, at least at present, relatively stable financially.

Zombie Brands are often established companies that have developed a false confidence that their marketplace success is somehow guaranteed and not the result of good luck and timing. Other characteristics include a misplaced trust in customer loyalty, a disregard for the passage of time, an aversion to coherent marketing and brand planning, and a lack of urgency to make improvements. Read More

Craft Brew Branding for Law Firms

By | Branding, Design, Law, Marketing

Aggressive Bastards LLP

Law firms of all sizes have been confronting a harsh new reality in recent years: fluctuating demand for legal services, fierce competition and diminished profits. If that hasn’t driven your managing partner to the liquor store, maybe it should. But not to escape. Rather to seek inspiration for a bold new brand position that could set your firm apart, make it memorable, and help you win new clients by outshining your rivals. Read More

Panthers Slay Broncos in Brand Super Bowl

By | Branding, Design, Logos

Carolina Panther eats Denver Bronco

The Denver Broncos may have won the football game, but the Carolina Panthers won the battle of the brands at Super Bowl 50 last week. It was a chance to watch superlative branding in action, with the outstanding Panthers image system providing a welcome distraction from all the poor throws and dropped passes.

No disrespect to Broncos MVP Von Miller (who’s both relentless and exceedingly likeable) but for me, the game’s standout performer was the Panther logo. Read More

When Logos Go Bad

By | Branding, Design, Logos

Google Banana Logos

Most mornings I’m reminded that bananas last about as long as a Twitter post. That got me thinking about how quickly logos are starting to look old these days.

The logo lifespan is getting shorter and shorter. We’re now rebranding companies and replacing logos we designed just 10 years ago. Back in the Sixties, logos were designed to last, and they did. Brandmarks by design greats like Paul Rand or Saul Bass were often in use for 30 years or more. But that was back when an apple was just a fruit that thankfully lasted longer than a banana. Read More