Panthers Slay Broncos in Brand Super Bowl

By | Branding, Design, Logos

Carolina Panther eats Denver Bronco

The Denver Broncos may have won the football game, but the Carolina Panthers won the battle of the brands at Super Bowl 50 last week. It was a chance to watch superlative branding in action, with the outstanding Panthers image system providing a welcome distraction from all the poor throws and dropped passes.

No disrespect to Broncos MVP Von Miller (who’s both relentless and exceedingly likeable) but for me, the game’s standout performer was the Panther logo. Read More

A Law Firm Name Can Be a Liability

By | Branding, Communication, Law, Logos, Marketing, Naming

name-badge_llp2

Recently we visited the website of a Big Law firm with a great nickname. As we typed in their clever url, we wondered, will the website live up to the promise of their fresh, unconventional moniker? Sadly, no. From the look of their tired logo, which featured the full legal firm name complete with requisite ampersand, it could have been 1955 (had the internet existed). The website verbiage proclaimed the firm to be “creative and innovative”, but the branding blared “traditional and sedate”. Read More

Smart Companies with Stupid Logos

By | Branding, Design, Logos

Stupid Logo

Some companies go boldly about their business despite having an embarrassingly bad logo, like the investment bank that looks like a fast food restaurant or the law firm that looks like a feminine hygiene product. You have to wonder, do they not know how ridiculous they look? Or do they know, but just not care?

Back before business migrated online and our attention spans shrank to nanoseconds, snap judgments based on appearance were perhaps a little less likely. But now, an ugly, outdated or inappropriate company logo makes many people mentally swipe left.

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When Logos Go Bad

By | Branding, Design, Logos

Google Banana Logos

Most mornings I’m reminded that bananas last about as long as a Twitter post. That got me thinking about how quickly logos are starting to look old these days.

The logo lifespan is getting shorter and shorter. We’re now rebranding companies and replacing logos we designed just 10 years ago. Back in the Sixties, logos were designed to last, and they did. Brandmarks by design greats like Paul Rand or Saul Bass were often in use for 30 years or more. But that was back when an apple was just a fruit that thankfully lasted longer than a banana. Read More