Sticky Branding: Tagline Tips from an Olde Wordsmith

By | Branding, Marketing

Sticky ShakespeareKnock knock!
Who’s there?
Will.
Will Who?
Will you please take taglines seriously!

It was 1606 when Shakespeare wrote “Knock knock! Who’s there?”, and that catchy bit of dialogue from Macbeth has stuck in our collective English-speaking consciousness ever since. Sometime later it was co-opted for humor, and so began the silly “knock knock” joke convention we all know well.

Shakespeare did not write taglines for commerce as we know them today, but employing some of his formidable wordsmithing techniques can boost the fortunes of any brand or business. Read More

Craft Brew Branding for Law Firms

By | Branding, Design, Law, Marketing

Aggressive Bastards LLP

Law firms of all sizes have been confronting a harsh new reality in recent years: fluctuating demand for legal services, fierce competition and diminished profits. If that hasn’t driven your managing partner to the liquor store, maybe it should. But not to escape. Rather to seek inspiration for a bold new brand position that could set your firm apart, make it memorable, and help you win new clients by outshining your rivals. Read More

A Law Firm Name Can Be a Liability

By | Branding, Communication, Law, Logos, Marketing, Naming

name-badge_llp2

Recently we visited the website of a Big Law firm with a great nickname. As we typed in their clever url, we wondered, will the website live up to the promise of their fresh, unconventional moniker? Sadly, no. From the look of their tired logo, which featured the full legal firm name complete with requisite ampersand, it could have been 1955 (had the internet existed). The website verbiage proclaimed the firm to be “creative and innovative”, but the branding blared “traditional and sedate”. Read More

Musings Inspired by a Marketing Maven

By | Branding, Communication, Design, Marketing

“The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.” Angela Ahrendts

Burberry Apple

Can you compare apples to raincoats? Tim Cook thought so when he hired Angela Ahrendts from Burberry last year to bring some of her marketing mojo to Apple as VP of Retail. While CEO of Burberry, she was renowned for her anticipation of market changes and sharp strategizing, as well as her ability to connect with employees, customers, creative people and the fashion community. Read More