Will you please take taglines seriously!
It was 1606 when Shakespeare wrote “Knock knock! Who’s there?”, and that catchy bit of dialogue from Macbeth has stuck in our collective English-speaking consciousness ever since. Sometime later it was co-opted for humor, and so began the silly “knock knock” joke convention we all know well.
Shakespeare did not write taglines for commerce as we know them today, but employing some of his formidable wordsmithing techniques can boost the fortunes of any brand or business. Read More