A Law Firm Name Can Be a Liability

By | Branding, Communication, Law, Logos, Marketing, Naming

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Recently we visited the website of a Big Law firm with a great nickname. As we typed in their clever url, we wondered, will the website live up to the promise of their fresh, unconventional moniker? Sadly, no. From the look of their tired logo, which featured the full legal firm name complete with requisite ampersand, it could have been 1955 (had the internet existed). The website verbiage proclaimed the firm to be “creative and innovative”, but the branding blared “traditional and sedate”. Read More