Spring arrived on March 20th, and with it the traditional reminder that it’s time to think about cleaning. Just like your closet or garage, a website accumulates stuff. Content and pages get added. Important messages get buried. Navigation stops making sense. Certain pages you hope nobody finds. Somewhere along the way, while everyone was just busy doing their jobs, the website hit a tipping point into clutter. Now you don’t even want to visit your own website.
Avoidance is always appealing, especially if the home page looks decent on a cursory visit. But nice colors and graphics can’t provide a good user experience if the underlying logic has fallen apart (or never existed to begin with). Disorder never fixes itself. If we had to choose, the brain of a website is more important than a pretty interface. Read More