George Bernard Shaw

By September 13, 2015November 5th, 2015Communication

The single biggest problem in communication is the illusion that it has taken place.

George Bernard Shaw

As verbal and visual communicators, we always think about the audience as one person at a time. If we’re explaining something, does he understand? If we’re trying to be funny, is she smiling? If we’re using industry terminology, have we made it sound conversational and interesting? We’ve discovered that the secret to effective communication is to be relentlessly self-critical. And that’s even before the client sees it.

George Bernard Shaw, 1856-1950, was an Irish playwright, theater critic and music critic. He is the only person ever to win both a Nobel Prize (Literature 1925) and an Academy Award (Best Adapted Screenplay 1938). His play Pygmalion was later adapted as My Fair Lady. Shaw was also a committed socialist and one of the founders, in 1895, of the London School of Economics.