Tell Me About Pick2

What does your name mean?  Two partners, Kate and Greg Pickman, started Pick2 in 1999. The “2” also refers to our respective specialties of design and advertising. We like naming companies, starting with our own.

So where exactly are you located? California, New York and Minnesota?  Just one office in Minneapolis, Minnesota, but we work for clients around the country. We’ve lived and worked in California and New York, so we’ve got coast culture (bios below).

Why Minnesota? Isn’t it incredibly cold there?  We originally came for design and ad jobs, then stayed to start our own place. Minneapolis has a great creative community, super smart people and a sane cost of living. Winter doesn’t seem so bad anymore … maybe we got used to it, or maybe it’s climate change.

Do you have an elevator pitch?  Sure:  When you hire Pick2, you get two very experienced creative problem solvers who have a deep understanding of business, both as entrepreneurs ourselves and as close brand advisors to companies of all sizes. Clients often have a lot at stake when they reach out to us, especially after an unproductive experience with another firm. We have high standards without high overhead, so we don’t hand off projects to junior designers or freelancers like they do at larger firms with fancy office space. You don’t need an elevator to have a good elevator pitch!

So, you sound small. Can you handle a big project?  We’ve aced many big projects, but you know your comfort level. Keep in mind, the most productive way to work is a small team. Us and you. When we take ownership of your business problem, we don’t stop until we’ve presented a great creative solution. Or ten. We intentionally don’t work for many clients in a given year so we can give each one our full attention. Take a look at our work, then give us a call or send us a description of your business needs Contact page. Remember, Pick2 is concentrated creative. Efficient, so you don’t need a lot of us.

What can we do for you?
  • Ad campaigns – digital and print
  • Annual Reports
  • Brand Strategy
  • Branding System Design
  • Brandmark (Logo) Design
  • Communications Strategy
  • Corporate Communications
  • Digital Publication Design
  • Direct Mail Campaigns
  • Email Marketing Campaigns
  • Home Page Billboard Campaigns
  • Interview and Testimonial Writing
  • Marketing Strategy and Plans
  • Photoshoot Art Direction and Production
  • Website Design and Content
  • Writing: Corporate, Marketing, Technical
Greg favorites

Greg Pickman

Partner / Design Director

Greg is an accomplished logo designer whose brandmarks have become the foundation of numerous successful corporate identity systems. Many of those systems have lasted for more than 10 years, with clients returning multiple times to brand subsidiaries and new ventures or freshen their primary company image. Greg is also an exceptional graphic designer adept at presenting verbal content in fresh ways for both digital and print.

During Greg's 30-plus years of corporate design experience, he has designed comprehensive branding systems for Royal Caribbean Cruise Lines, the IRS, and many national and regional clients. He worked at firms in Los Angeles, New York and Minneapolis before starting Pick2 in 1999. Greg grew up in California (he's a car guy), graduated from Art Center College of Design and taught there briefly. Here in Minnesota, he has also taught branding and packaging at the U of M's College of Design. Although Pick2 work demands currently makes teaching impossible, Greg's network of talented former students keeps him on top of the new and the now.

Kate favorites

Kate Pickman

Partner / Creative Director

At Pick2, Kate creates advertising and marketing communications for both digital and print environments. She's especially good at creating integrated programs that connect a business with their audience and project a winning image of confidence and sincerity. Kate has designed and built (yep, coded) websites for 15 years, and her knowledge of web tech is very helpful to clients who need web design, strategy and content.

Before launching Pick2 with Greg, Kate was an ad creative at agencies in New York City and Minneapolis, where she produced a wide range of TV and print ad campaigns for national clients. Pre-creative career, Kate was a sales executive at IBM. The intensive IBM training program, and time in a sales territory with a quota, gave her an understanding of selling psychology and strategy that adds dimension to her creative problem solving. Originally from the East Coast, Kate grew up near New York City. She has degrees from Wesleyan University in Connecticut, and Art Center College of Design in Pasadena, California. Her left and right brains play well together.