Pop quiz: Name a new client you’d like to acquire. Without a referral, would a cold call have more than a snowball’s chance in hell? If the answer is “no”, read on for a power boost.
Self-sabotage. For all the great expectations placed on law firm marketing, it’s notable how many firms have feeble brand identities. It’s the most common form of self-sabotage in the legal industry, and the simplest to fix. Read More