POW & WHAM LLP

Power Logos for Law Firms

By | Branding, Law, Logos, Marketing

Pop quiz: Name a new client you’d like to acquire. Without a referral, would a cold call have more than a snowball’s chance in hell? If the answer is “no”, read on for a power boost.

Self-sabotage. For all the great expectations placed on law firm marketing, it’s notable how many firms have feeble brand identities. It’s the most common form of self-sabotage in the legal industry, and the simplest to fix. Read More

Zombie

Zombie Brands in the Crosshairs

By | Branding

On this Day of the Dead, we examine a foreboding phenomenon among small and medium-sized companies: the rise of the Zombie Brand. That’s a lifeless business brand that lurches along, oblivious to reality. Dead Brand Walking.

A Zombie Brand is not the same as a zombie company, which is the term for a heavily indebted business that can afford to pay only the interest on its debt. In contrast, a Zombie Brand often afflicts a company that is, at least at present, relatively stable financially. Read More

Sticky Shakespeare

Sticky Branding: Tagline Tips from an Olde Wordsmith

By | Branding, Marketing

Knock knock! 
Who’s there? 
Will. 
Will Who? 
Will you please take taglines seriously! 

It was 1606 when Shakespeare wrote “Knock knock! Who’s there?”, and that catchy bit of dialogue from Macbeth has stuck in our collective English-speaking consciousness ever since. Sometime later it was co-opted for humor, and so began the silly “knock knock” joke convention we all know well.

Shakespeare did not write taglines for commerce as we know them today, but employing some of his formidable wordsmithing techniques can boost the fortunes of any brand or business. Read More

Craft Brew Branding for Law Firms

By | Branding, Design, Law, Marketing

Aggressive Bastards LLP

Law firms of all sizes have been confronting a harsh new reality in recent years: fluctuating demand for legal services, fierce competition and diminished profits. If that hasn’t driven your managing partner to the liquor store, maybe it should. But not to escape. Rather to seek inspiration for a bold new brand position that could set your firm apart, make it memorable, and help you win new clients by outshining your rivals. Read More

The Art of Website Clean Up

By | Communication, Website Design

web-cleanup

Spring arrived on March 20th, and with it the traditional reminder that it’s time to think about cleaning. Just like your closet or garage, a website accumulates stuff. Content and pages get added. Important messages get buried. Navigation stops making sense. Certain pages you hope nobody finds. Somewhere along the way, while everyone was just busy doing their jobs, the website hit a tipping point into clutter. Now you don’t even want to visit your own website.

Avoidance is always appealing, especially if the home page looks decent on a cursory visit. But nice colors and graphics can’t provide a good user experience if the underlying logic has fallen apart (or never existed to begin with). Disorder never fixes itself. If we had to choose, the brain of a website is more important than a pretty interface. Read More

Panthers Slay Broncos in Brand Super Bowl

By | Branding, Design, Logos

Carolina Panther eats Denver Bronco

The Denver Broncos may have won the football game, but the Carolina Panthers won the battle of the brands at Super Bowl 50 last week. It was a chance to watch superlative branding in action, with the outstanding Panthers image system providing a welcome distraction from all the poor throws and dropped passes.

No disrespect to Broncos MVP Von Miller (who’s both relentless and exceedingly likeable) but for me, the game’s standout performer was the Panther logo. Read More