A Law Firm Name Can Be a Liability

By | Branding, Communication, Law, Logos, Marketing, Naming

name-badge_llp2

Recently we visited the website of a Big Law firm with a great nickname. As we typed in their clever url, we wondered, will the website live up to the promise of their fresh, unconventional moniker? Sadly, no. From the look of their tired logo, which featured the full legal firm name complete with requisite ampersand, it could have been 1955 (had the internet existed). The website verbiage proclaimed the firm to be “creative and innovative”, but the branding blared “traditional and sedate”. Read More

Smart Companies with Stupid Logos

By | Branding, Design, Logos

Stupid Logo

Some companies go boldly about their business despite having an embarrassingly bad logo, like the investment bank that looks like a fast food restaurant or the law firm that looks like a feminine hygiene product. You have to wonder, do they not know how ridiculous they look? Or do they know, but just not care?

Back before business migrated online and our attention spans shrank to nanoseconds, snap judgments based on appearance were perhaps a little less likely. But now, an ugly, outdated or inappropriate company logo makes many people mentally swipe left.

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When Logos Go Bad

By | Branding, Design, Logos

Google Banana Logos

Most mornings I’m reminded that bananas last about as long as a Twitter post. That got me thinking about how quickly logos are starting to look old these days.

The logo lifespan is getting shorter and shorter. We’re now rebranding companies and replacing logos we designed just 10 years ago. Back in the Sixties, logos were designed to last, and they did. Brandmarks by design greats like Paul Rand or Saul Bass were often in use for 30 years or more. But that was back when an apple was just a fruit that thankfully lasted longer than a banana. Read More

Musings Inspired by a Marketing Maven

By | Branding, Communication, Design, Marketing

“The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.” Angela Ahrendts

Burberry Apple

Can you compare apples to raincoats? Tim Cook thought so when he hired Angela Ahrendts from Burberry last year to bring some of her marketing mojo to Apple as VP of Retail. While CEO of Burberry, she was renowned for her anticipation of market changes and sharp strategizing, as well as her ability to connect with employees, customers, creative people and the fashion community. Read More

Effects of Visual and Verbal Presentation on Cognitive Load

By | Advertising, Communication, Design

visual_verbal_blog

We been known to get ideas from scientific research. While looking for inspiration during the process of designing our new website, we came across a paper from Stanford that explained how what we do helps clients communicate with their audience better. Here’s an excerpt:

“Extensive research has shown that having two mental representations for something, notably, both visual and verbal, is better for memory than having one. If one internal representation is lost or corrupted, the other can compensate. Read More