Effects of Visual and Verbal Presentation on Cognitive Load

By Advertising, Communication, Design


We been known to get ideas from scientific research. While looking for inspiration during the process of designing our new website, we came across a paper from Stanford that explained how what we do helps clients communicate with their audience better. Here’s an excerpt:

“Extensive research has shown that having two mental representations for something, notably, both visual and verbal, is better for memory than having one. If one internal representation is lost or corrupted, the other can compensate. Read More