Hearing loss is an emotional loss as well as a sensory one. That’s what we learned from the founder of an audiology clinic who wanted to create a new retail brand. As a sufferer himself, he was deeply aware of the emotions he wanted us to tap in order to distinguish the new brand from competitors.
We created the name, brandmark, ad campaign, direct mail, brochures, signage, and website for the new venture. The ad concepts are the foundation of the brand, providing the emotional content and visual continuity used throughout the program. Scroll down to see the ad campaign.