Like a parent with ten children, the Managing Partner of law firm Gray Plant Mooty worried that an ad campaign that left anyone out could cause a tantrum. “No problem,” we said, “we’ll do 2 ads for each practice group and nobody will feel left out!” Six ads are shown here, for Franchise, Bankruptcy, Entrepreneurial Services, Intellectual Property, and Healthcare. The other practice groups included Real Estate, Internet Law, Litigation, Employment Law and Tax. The campaign ran for several years and afterwards, we felt entitled to an honorary JD.
We had previously designed the Gray Plant Mooty logo and identity system, and the ad campaign reflects the corporate colors.