The big picture: Reporting annual results and accomplishments is an effective way to promote a company and strengthen its bond with customers. Digital annual reports present the same branding opportunity of traditional paper versions, minus the huge cost of printing. That affordability opens up the form to more than just publicly-held companies.
What’s the idea: Customer profiles are the focal point in this series of annual reports that showcase OMSNIC, a medical malpractice insurance company. Each year, we feature an insured surgeon, and conduct an extensive interview to discuss training, career and matters of interest to the profession. We document each practice and use the photos for other OMSNIC marketing throughout the year. The design reinforces the company brand and the content has proven very appealing to the audience. Delivered via email download.
Why do it: Every company with a competitor (or 20) faces the same problem of convincing customers to choose you, and then, to stick around. When done well, annual reports provide customers with interesting, useful content and position the company as generous and successful.