SunDoc Filings is the fourth company brand we’ve built for a longstanding California client who’s a serial entrepreneur with great business instincts. The business model is an e-commerce legal document service, and the competitors are formidable. The brand evokes SunDoc’s California roots and the warm energy of their young customer service staff.
Since the business is driven mostly by online sales, we continuously redesign sections of the huge website to improve appeal. SEO demands mobile friendly, but since the main site was too large for a timely responsive redesign, we were asked to design a separate mobile site for the near term. Despite complex and voluminous web content, the sunny brand look keeps the vibe mellow and the customers coming back.