Investment banking doesn’t seem like a place for emotion and humor, which makes for a great marketing opportunity. WCF Advisors was helmed by a team of honest Midwesterners troubled by the ruthless tactics of competitors. They were interested in an unorthodox ad campaign to build their new financial firm on a strategy of straight talk and ethical behavior.
We got familiar with the terminology of M&A, capital raising, and debt restructuring in order to make their complex services more accessible to their target audience: mid-sized family-run businesses looking for a trusted advisor. This campaign made them likeable, and memorable.
Print ads below.