ERP, CRM and ROI, oh my! This ad campaign for Wisconsin-based Wipfli IT Consulting was a challenging but fun creative assignment, thanks to the trust and good humor of Wipfli’s management team. With their blessing, we embarked on a strategy to humanize the IT practice with a friendly, playful tone and eye-catching visual metaphors that would stand out from the dry advertising typical of the industry.

We took a deep dive into the subject matter and found humor and drama in the IT struggles faced by companies large and small trying to make complex software work right. The visuals are all proprietary photo illustrations that we created by compositing and altering multiple photos to make memorable and unique visual analogies. The Wipfli brand colors, black and gold, are an important unifying element in the campaign.

The ads have been running for over three years and the creative concepts have also been used in Wipfli’s email marketing. And no, we do not moonlight as IT systems analysts, sorry!

Wipfli is ranked as one of the top 25 accounting and business consulting firms in the US, with more than 30 offices around the country and overseas. They provide accounting, tax and consulting services to clients in a broad range of industries, including finance, healthcare, law, and manufacturing.

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