Pick2 creates visual and verbal branding for business. Connecting with your audience is our mission, and that takes both great design and well-chosen words. Especially now.

Everywhere you look there’s an avalanche of eye candy, a sea of words. Everyone is overwhelmed by choices. Clarity is appreciated. Simplicity. Sincerity. With our help, you will connect better with the people you want to reach. Thanks for stopping by.


Our Point Of View on Branding, Design, Persuasion, and Strategy


Power Logos for Law Firms

| Branding, Law, Logos, Marketing | No Comments
Pop quiz: Name a new client you’d like to acquire. Without a referral, would a cold call have more than a snowball’s chance in hell? If the answer is “no”,…

Zombie Brands in the Crosshairs

| Branding | No Comments
On this Day of the Dead, we examine a foreboding phenomenon among small and medium-sized companies: the rise of the Zombie Brand. That’s a lifeless business brand that lurches along,…