Pick2 creates visual and verbal branding for business. Connecting with your audience is our mission, and that takes both great design and well-chosen words. Especially now.

Everywhere you look there’s an avalanche of eye candy, a sea of words. Everyone is overwhelmed by choices. Clarity is appreciated. Simplicity. Sincerity. With our help, you will connect better with the people you want to reach. Thanks for stopping by.


Our Point Of View on Branding, Design, Persuasion, and Strategy

Zombie Crosshairs

Zombie Brands in the Crosshairs

| Branding | No Comments
On the Day of the Dead, we examine a foreboding phenomenon among small and medium-sized companies: the rise of the Zombie Brand. That’s a lifeless business brand that lurches along,…
Aggressive Bastards LLP

Craft Brew Branding for Law Firms

| Branding, Design, Law, Marketing | No Comments
Law firms of all sizes have been confronting a harsh new reality in recent years: fluctuating demand for legal services, fierce competition and diminished profits. If that hasn’t driven your…